Wims!



If your product is unique, explain it simply.


“Edibles you can drink?”

Now that’s a curiosity-piquing claim.

Tell me more...

Should I send these straight to you?


GOBSMACKED is my weekly newsletter exploring copywriting through personal experiences and what we’re seeing in the wild. 

(Almost) every Monday, I share observations on creative work, copywriting trends, and advertising, along with a handful of pretty examples. 

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