COPYWRITINGTHATSLAPS.COM scours the far-flung corners of the physical and digital world to bring you unordinary copywriting samples that absolutely slapppp. This entity is curated weekly by JONAH MALIN, and serves as an extension of the GOBSMACKED.WORLD universe. 



No wasted words.


Sweaty bodies pressed together like cattle waiting for slaughter. Air thick with cologne. A drink sloshes on your shoes. An elbow finds your ribs.

Pushing your way to the front of a crowded bar is a strange, universal ritual ,  beautifully distilled here into two words: Worth it

What makes this work isn’t what it says, but what it leaves unsaid. The creative resists the urge to overexplain. It trusts the image to carry the chaos, the sweat, the squeeze, the anticipation, and lets two words land the emotional payoff.

Sometimes the most difficult part of our job is cutting things down to the bare minimum. And, as Rick Rubin wrote, “The best art removes everything but the essential.” 

That’s exactly what this ad does.



SUBMIT

Think you can sling pretty prose with the best of ‘em? Send me your work and you just might earn an eternal spot on COPYWRITINGTHATSLAPS.COM, a newsletter feature, and an opportunity to give us the story behind the words with a link to your site...
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