Soft Rows
The fundamentals of a founder’s story.
1. Align with the customer
“Born from my journey towards softness and self-acceptance of my tightly-textured hair”
2. Explain the problem
“Soft Rows is a love letter to the rich and magical hair textures that have been left out…”
3. Prove credibility
“After years spent working for world-class beauty brands like Briogeo, Youth To The People…”
4. End with a solution
“Transform the feeling of caring for your hair from chore to self-care…”