Soft Rows
The fundamentals of a founder’s story
1. Align with the customer
“Born from my journey towards softness and self-acceptance of my tightly-textured hair”
2. Explain the problem
“Soft Rows is a love letter to the rich and magical hair textures that have been left out…”
3. Prove credibility
“After years spent working for world-class beauty brands like Briogeo, Youth To The People…”
4. End with a solution
“Transform the feeling of caring for your hair from chore to self-care…”
Should I send these straight to you?
GOBSMACKED is my weekly newsletter exploring copywriting through personal experiences and what we’re seeing in the wild.
(Almost) every Monday, I share observations on creative work, copywriting trends, and advertising, along with a handful of pretty examples.
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