07/25/25
In college, I was a brand ambassador for an up-and-coming sports drink.
We’d drive to training camps around the Midwest, pop up a table, and hand out samples.
Our entire pitch lived on one simple piece of marketing: a laminated stand that read Us vs. The Other Guys.
It listed our lower sugar and higher electrolytes side-by-side with the market leaders.
That drink is currently valued at $5.6 billion.
Us vs. The Other Guys remains a simple, sincere way to show us what makes you better.
Like this:
We’d drive to training camps around the Midwest, pop up a table, and hand out samples.
Our entire pitch lived on one simple piece of marketing: a laminated stand that read Us vs. The Other Guys.
It listed our lower sugar and higher electrolytes side-by-side with the market leaders.
That drink is currently valued at $5.6 billion.
Us vs. The Other Guys remains a simple, sincere way to show us what makes you better.
Like this: