COPYWRITINGTHATSLAPS.COM scours the far-flung corners of the physical and digital world to bring you unordinary copywriting samples that absolutely slapppp. This entity is curated weekly by JONAH MALIN, and serves as an extension of the GOBSMACKED.WORLD universe. 







How to be human.


Most SaaS or fintech ads would start with a product feature - speed, security, automation. This one starts with a person. And, by telling a story about a person, not selling a feature, the ad humanizes the brand. It turns back-end infrastructure into front-page charisma.

You're not trusting a company. 
You're trusting Calvin.

And that trust is sticky.



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