09/28/25



I was chatting with someone this week about “authenticity.”

And how much I f*cking hate that word.

If I had a penny for every time someone said, well, it needs to be authentic, I’d have enough for a ballpark hotdog in the ’70s.

Saying you’re authentic doesn’t make you authentic. The only real way is to create stuff people actually care about.

Nike’s Dream Crazier made people care.

Apple’s Think Different made people care.

Dove’s Real Beauty made people care.

They told real, human stories with a relatable insight at the core—over and over and over again.

If you can make me care like that, then you’ve done your job.