Values-based copywriting.
Laundry is supposed to be background noise. Chore-core. A thing you do out of necessity.
Musewash flips the script and whispers something wild in your ear:
This is the most intimate thing you do all week.
Think about it.
What else affects how we show up to everything, every single day: the scent we carry into meetings, the softness we share in a hug, the pillowcase we press against our cheek.
Not your skincare. Not your food. Not your coffee. Your detergent.
Musewash doesn't just clean your clothes, it reframes the ritual, planting the idea that laundry might actually matter deeply.
This is values-based copywriting at its best. Selling not the product, but the significance behind it.
Because something that touches us so intimately should be chosen with care.