Don’t mistake cleverness for connection.
This copy was written for the lingerers. The ones who crave artistry, story, and drama over tired gestures. They daydream often. They want to get lost in the thick of a grand narrative.
The takeaway? Don’t just describe. Dramatize. Zoom in on the feeling behind the product. Give readers imagery they can inhabit. Make the mundane feel mythical.
And crucially, don’t mistake cleverness for connection. Great copy isn’t just about flexing creative phrases, rhymes, and puns. It’s about understanding what your specific audience feels, and crafting language that moves them, and them specifically.
Because when the right words meet the right people, copy doesn’t just sell…it stays with you.
And really, isn’t that the whole point?