COPYWRITINGTHATSLAPS.COM scours the far-flung corners of the physical and digital world to bring you unordinary copywriting samples that absolutely slapppp. This entity is curated weekly by JONAH MALIN, and serves as an extension of the GOBSMACKED.WORLD universe. 







Don’t mistake cleverness for connection.


This copy was written for the lingerers. The ones who crave artistry, story, and drama over tired gestures. They daydream often. They want to get lost in the thick of a grand narrative.

The takeaway? Don’t just describe. Dramatize. Zoom in on the feeling behind the product. Give readers imagery they can inhabit. Make the mundane feel mythical.

And crucially, don’t mistake cleverness for connection. Great copy isn’t just about flexing creative phrases, rhymes, and puns. It’s about understanding what your specific audience feels, and crafting language that moves them, and them specifically.

Because when the right words meet the right people, copy doesn’t just sell…it stays with you.

And really, isn’t that the whole point?



SUBMIT

Think you can sling pretty prose with the best of ‘em? Send me your work and you just might earn an eternal spot on COPYWRITINGTHATSLAPS.COM, a newsletter feature, and an opportunity to give us the story behind the words with a link to your site...
SHOULD I SEND THESE STRAIGHT TO YOU?

I’ll slip a handpicked collection + micro-lesson into your inbox (almost) every Monday. 

FOOTER FETISH INC.