Info
Who
This project is curated daily by Jonah Malin (pictured above with his business associate and chief of staff). What
COPYWRITINGTHATSLAPS.COM is a free resource library for creative folk to find inspiration, learn the craft, and admire damn good writing. It is an extension of my weekly newsletter GOBSMACKED.Why
Too many copywriting resources felt basic, overpriced, or carbon copies of each other featuring the same handful of lessons from Ogilvy.I made COPYWRITINGTHATSLAPS.COM to showcase real work, found in the wild, that made me stop scrolling/walking/thinking and feel something.
Some of it’s sharp. Some of it’s weird. All of it earns its spot. And, while there are some classics, I’m mostly hunting down newer, timely copywriting examples to help writers of all levels improve their craft.