Costa Express
The rule of threes.
When writing a list of three, the final line is your punchline.
What do you want people to remember?
Should I send these straight to you?
GOBSMACKED is my weekly newsletter exploring copywriting through personal experiences and what we’re seeing in the wild.
(Almost) every Monday, I share observations on creative work, copywriting trends, and advertising, along with a handful of pretty examples.
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