Clue Perfumery — Homepage
We tend to forget that the most important thing in this business is to provoke someone’s curiosity and make them want to dig a little deeper.
So when a website selling perfume asks if I like butter, I’m inclined to see what the hell they’re talking about.
It’s different. It’s a little weird. And it worked on this lactose-sensitive man.
[side bar: is it just me, or is “butter” one of the most visual words in the English languge?]