Champion — Social Caption
I've written hundreds of social captions, including the one above.
I added it because copywriting is usually thought of in Don Draper terms with big print ads and television spots. But a lot of day-to-day copywriting lives in the captions, the product descriptions, the unglamorous stuff.
Nobody's cruising around Instagram hoping a caption will change their life. Quality captions can however add a follower here and a new fan there. Sometimes that's enough.